EM Architecture – 2017
Over the last 25 years EM Architecture has been one of the leading firms behind the revival of Philadelphia's skyline.
I was given the opportunity to work closely with the award-winning firm's principals to understand and conceptualize what made EM so successful.
Through research of archival projects, notes, and case studies I discovered that the driving force of their lean firm was the roles the principals took. Both demonstrating unique understandings of daily function of both the creative and business side of EM Architecture they unite with a zero tolerance fit to deliver the high quality work that the veteran Philadelphia firm is known for.
With this information in mind I was able to develop a new identity, one that roots itself in the role of the firms principals and spreads through the day-to-day operations of the firm.
Brand & Identity, Print Collateral, UX & UI Design, Social Media Strategy
